Keywords are words or phrases that people use when searching for information or products on search engines. They play a crucial role in SEO as they help search engines understand the relevance and context of webpages. By optimizing content around relevant keywords, businesses can increase their chances of appearing in search results for relevant queries.

Backlinks are links from other websites that point to your website. They are important for SEO because search engines consider them as votes of confidence and authority. Quality backlinks from reputable and relevant websites can improve your website's authority and search rankings. However, it's crucial to focus on obtaining high-quality and natural backlinks, as low-quality or spammy backlinks can have a negative impact.

While social media signals (likes, shares, comments) themselves do not have a direct impact on SEO rankings, social media can indirectly affect SEO. Social media platforms can help increase brand visibility, drive traffic to your website, and attract potential backlinks and citations from other websites. Additionally, a strong social media presence can contribute to a positive online reputation, which can indirectly influence search engine rankings.

The decision to hire an SEO agency or do it yourself depends on several factors, including your budget, time availability, and level of expertise. SEO can be complex and time-consuming, requiring continuous learning and adaptation to algorithm changes. Hiring an experienced SEO agency like Webware that can provide expertise, save time, and deliver more comprehensive results. However, if you have the time, willingness to learn, and basic understanding of SEO, you can start implementing SEO practices on your own.